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Jay Abraham's recommended books:
Source:
Getting Everything You Can Out of All You’ve Got (Backmatter Page 361)
Jay Abraham Who?
I’ve met only two marketing geniuses in my life. The first was Vince Fagan, the man who came up with ‘When it absolutely, positively has to be there overnight – Fed Ex.’ The second is Jay Abraham. Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mindset is his true gift of wealth.” -- Michael Basch, an original founder of Federal Express
The nation's highest paid marketing consultant, he regularly works marketing miracles for his clients. During his 24 year career, Mr. Abraham has worked with over 5,000 individual businesses in 165 separate industries. He has consulted for businesses large, medium and small, from one person operations to some of the world's largest corporations including Weyerhauser, Coldwell Banker, Prudential-Bache, Dun and Bradstreet, Citibank and Sears Roebuck & Company.
Mr. Abraham specializes in successfully identifying and ethically exploiting a company's hidden, marketable assets to create windfall profits for his clients.
While he maintains a number of select clients on a contingency basis, Mr. Abraham also publishes a series of marketing reports as well as conducting marketing and business training seminars.
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"Reading Chet Holmes’s book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . It’s essential reading for anyone craving business greatness and prosperity."
"This book is nearly 50 years old and takes about 45 minutes to read. Yet, its simplified, disciplined process for innovative thinking is just as effective and valuable as the day it was first published"
"Perhaps the ultimate example of innovative and break through thinking. The winners of tomorrow will regard chaos as a source of market advantage, not as a problem to be feared"
"Teaching ethics through advertising is quite a feat, but he managed to do exactly that. And in the process, he challenges you to achieve a higher level of thinking and personal performance"
"He teaches that most problems in business or life can be solved if you can teach yourself to look beyond the transaction and care about the people involved"
"Topics include effective selling, the keys to impactful communication, and pre-emptive positioning and insight on how to apply each principle for maximum results."
"Summarizes the key success factors of the world's top achievers. It teaches that thoughts held in the mind tend to translate themselves into their physical equivalent"
"The book to read first. The successful entrepreneur always searches for change, responds to it, exploits it as an opportunity."
"Everything can be broken down to its core processes. Then they can be measured, quantified and improved."
"Teaches us to engage in a continous process of self-renewal based on the immutable laws that govern human growth and progress"
"The only way on earth to influence people is how to show them to get what they want"
Source:
Getting Everything You Can Out of All You’ve Got (Backmatter Page 361)
Jay Abraham Who?
I’ve met only two marketing geniuses in my life. The first was Vince Fagan, the man who came up with ‘When it absolutely, positively has to be there overnight – Fed Ex.’ The second is Jay Abraham. Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mindset is his true gift of wealth.” -- Michael Basch, an original founder of Federal Express
The nation's highest paid marketing consultant, he regularly works marketing miracles for his clients. During his 24 year career, Mr. Abraham has worked with over 5,000 individual businesses in 165 separate industries. He has consulted for businesses large, medium and small, from one person operations to some of the world's largest corporations including Weyerhauser, Coldwell Banker, Prudential-Bache, Dun and Bradstreet, Citibank and Sears Roebuck & Company.
Mr. Abraham specializes in successfully identifying and ethically exploiting a company's hidden, marketable assets to create windfall profits for his clients.
While he maintains a number of select clients on a contingency basis, Mr. Abraham also publishes a series of marketing reports as well as conducting marketing and business training seminars.
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