Joe Wikert, VP, John Willey & Sons, Inc.

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Joe Wikert's recommended book(s):

1. Options: The Secret Life of Steve Jobs by Fake Steve Jobs
   
   
   (literature and fiction)
   
   "My personal favorite is the point towards the end of the book when Jobs meets with Yoko Ono to discuss reselling The Beatles library on iTunes. I won't spoil it by divulging too much here but I laughed out loud more than once while picturing this meeting in my head. There's also a funny twist to the ending, which again, I won't spill the beans on here."
   
   


2. The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
   
   
   (business books, IT books)
   
   "The market is quickly getting flooded with books on social media platforms and techniques. The New Influencers rises above that noise by providing an excellent overview of the marketplace as well as a great deal of practical advice you can put to use today. If you're involved in any sort of marketing you definitely need to read this book."
   
   


3. Print Is Dead by Jeff Gomez
   
   
   (IT books, nonfiction, science)
   
   "You might not agree with Jeff's opinions but I guarantee you he'll make you think about the industry in ways that you've never thought about it before. Even if you're just a fan of reading in general you owe it to yourself to read this excellent book"
   
   


4. 30-Day Job Promotion by Susan Britton Whitcomb
   
   
   (careers, business books)
   
   "How much time did you invest strategizing for your last job promotion? If you're like most people, you probably figure (a) your work speaks for itself and (b) you're the best candidate for the job. That's not much of a strategy, and while it still might lead to a promotion, a better approach would be to use Susan Britton Whitcomb's 30-Day Job Promotion as a planning tool."
   
   


5. We Are Smarter Than Me by Jon Spector
   
   
   (management, management / leadership, business books)
   
   "This book is a very quick and enjoyable read. You could almost think of it as a Cliff's Notes version of Don Tapscott's Wikinomics. In fact, Tapscott wrote the Foreword for We Are Smarter Than Me. You'll definitely find more in-depth coverage of the various community tools and platforms in Wikinomics though, so if find yourself craving more after reading We Are Smarter Than Me you should definitely read Wikinomics as well."
   
   


6. The Three Signs of a Miserable Job by Patrick M. Lencioni
   
   
   (careers, business books)
   
   "Patrick Lencioni has a gift for taking complex problems, boiling them down to their critical components and then providing viable solutions in easy-to-read fable format. His latest work, The Three Signs of a Miserable Job, is another excellent example of his talent in action.
   
   Everyone has aspects of their job they don't enjoy, but do you really want to read a book about why those things make you miserable, especially if you feel they can't be changed? Having read The Three Signs, I can honestly say the answer to this question is yes, you should. Read it if you're a manager so that you can consider Lencioni's advice for your employees. But regardless of whether or not you're a manager, read it and see if you can encourage your manager to read it; maybe you could even leave it on his/her chair anonymously after you've read it yourself..."
   
   


7. Tribal Knowledge by John Moore
   
   
   (biography, business books, economics)
   
   "I finished reading the book last night and give it high marks for being full of valuable information.
   
   Each chapter is very short and focuses on one particular lesson learned from Moore's years as a marketer with Starbucks. Unlike that other Starbucks book I read and reviewed earlier this year, this one reads much more like an unauthorized account as opposed to "official corporate policy".
   
   If you're looking to get the inside scoop on what makes Starbucks special, this is the book to read. But I'd also recommend it to anyone who wants to learn countless bits of wisdom that can be applied to just about any business."
   
   



Source:
http://jwikert.typepad.com

Why should you listen to him?

Joe Wikert is a publishing executive with 20+ years of industry experience. He is currently vice president and executive publisher in the Professional/Trade division of John Wiley & Sons, Inc., and has management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications.

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