Seth Godin, Marketing expert

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In his book ""All Marketers Are Liars", Seth Godin mentioned a number of books that he recommended to read:

1. The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
   
   
   "The world does not need any more boring corporate blogs. We do, however, need a great one...from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now."
   
   


2. A Whole New Mind: Moving from the Information Age to the Conceptual Age
   
   
   "Wow! A Whole New Mind is one of those rare books that marks a turning point."
   
   


3. Your Marketing Sucks
   
   
   "Your marketing may suck, but this book doesn’t. Every single page has a story, an example, or a concept you’ll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed"
   
   


4. ZAG
   
   
   "You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot."
   
   


5. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
   
   
   "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."
   
   


6. Crossing The Chasm
   
   
   


7. Positioning: The Battle for Your Mind
   
   
   


8. The Pursuit of WOW!
   
   
   "'It's impossible not to get excited when reading it,'' he said. ''It's about how to prepare to get more sales, not in terms of revenue but in terms of laying the foundation.''"
   
   


9. Blink: The Power of Thinking Without Thinking
   
   
   


10. Selling the Dream
    
    
    


11. The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
    
    
    "The book that gave him that confidence is ''The Republic of Tea,'' by Mel and Patricia Ziegler (Currency, 1994), about the creation of the tea business they started with Bill Rosenzweig. Mr. Godin read the book in one sitting, saying it taught him what all good business books teach: the importance of ''guts.''"
    
    


12. Don't Think of Elephants
    
    
    


13. Secrets of Closing the Sale
    
    
    


14. Why We Shop
    
    
    


15. Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
    
    
    "New mantra for entrepreneurial success, the message, he says, is how to get ''raving fans to sell for you."
    
    


16. Emotional Design
    
    
    


17. The Moral Economy of the Peasant
    
    
    


18. Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
    
    
    


19. Presentation Zen
    
    
    "Please don't buy this book! Once people start making better presentations, mine won’t look so good. (But if you truly want to learn what works and how to do it right, Garr is the man to learn from.)"
    
    


20. Unstuck
    
    
    "A new manifesto from two of our most original, most amazing thinkers (and more important, practitioners). Right now."
    
    


21. The Anatomy of Buzz: How to Create Word of Mouth Marketing
    
    
    "Clear, lucid . . . The last chapter by itself is worth the entire price of the book!"
    
    


22. Call to Action: Secret Formulas to Improve Online Results
    
    
    "Despite the godawful cover, this book is an astonishing bargain. The book is straightforward and gives you direct, clear insight into what's wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up.
    
    I can't conceive of a website that won't benefit from the ideas inside"
    
    


23. The Art of Possibility
    
    
    "'Mostly it's about commitment and seeing the possibilities, It's not a lecture, it's a vision. You don't want to read it once.''"

Source:
http://www.amazon.com
http://www.zagbook.com
Book: "All Marketers are liars
http://query.nytimes.com
http://sethgodin.typepad.com




Seth Godin Who?

"Godin is author of nine books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Praise for Seth Godin:

"Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." --Jay Levinson, author of Guerrilla Marketing

"America's greatest marketer" --American Way Magazine


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