John Moore , Director of National Marketing for Whole Foods Market

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John Moore's favorite books:

1. Give A Speech, Change The World by Nick Morgan
   
   
   (business books, management, management / leadership)
   
   "GIVE A SPEECH, CHANGE THE WORLD is a must-read for all us business folk who get up in front of people and speak"
   
   


2. Mavericks At Work: Why The Most Original Minds In Business Win by Polly G. Labarre
   
   
   (motivational, business books, leadership, management / leadership, management)
   
   "In the book, MAVERICKS AT WORK, the authors included a very provocative question every business must ask itself: "If your company went out of business tomorrow, who would really miss you and why?” That inspired me to run a series of posts in 2007 asking if you would miss a certain business if it went out business."
   
   


3. Exceeding Customer Expectations by Kirk Kazanjian
   
   
   (business books, nonfiction)
   
   "EXCEEDING CUSTOMER EXPECTATIONS book shares a deep-dive profile into the reasons why Enterprise has become a highly successful $9 billion dollar business.
   
   There are many more worthwhile lists in the book which are ripe for any company to plug ‘n play into their business. Review the following lists, taken as is from the book, and determine which aspects your company should aspire to follow."
   
   


4. Stick To Drawing Comics Monkey Brain by Scott Adams
   
   
   
   
   "Stick to Drawing Comics Monkey Brain, is an interesting read. Thankfully, for me, it’s not a book of Dilbert comics. It is, however, a romp through the mind of a very creative thinker with lots of funny quips. He also says some smart business-minded things like, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” And, “Great ideas often look identical to stupid ones right up until the moment they work."
   
   


5. Stand-up Comedy: The Book by Judy Carter
   
   
   
   
   "As I do with most any new topic that interests me … I read a book about the topic. Judy Carter’s “STAND-UP COMEDY: The Book” seems to be the most widely available. It gives you a basic understanding of how comedians source, shape, and deliver their act. There are lots of good nuggets in this book which I can apply to my presentations."
   
   


6. Born Standing Up: A Comic's Life by Steve Martin
   
   
   
   
   "Something in Steve Martin’s book triggered a thought that has changed how I approach my speaking gigs — I do not deliver presentations. I GIVE PERFORMANCES. Because I give performances, I need to be more exaggerated, more animated, more vocal ... more like I’m “on stage” performing."
   
   


7. Eating The Big Fish: How Challenger Brands Can Compete With Brand Leaders by Adam Morgan
   
   
   (business books, management / leadership)
   
   "I guarantee that reading Eating the Big Fish will generate a positive ROI as the book will help you develop ideas on how to better design marketing communications to compete in the crowded brandscape."
   
   


8. Print Is Dead by Jeff Gomez
   
   
   (IT books, nonfiction, science)
   
   "Joe Gomez’s PRINT IS DEAD is a very provocative book about the impending digital change that will wreck havoc in the traditional publishing world."
   
   


9. Punching In: The Unauthorized Adventures Of A Front-line Employee by Alex Frankel
   
   
   (business books, health, nonfiction)
   
   


Source:
http://www.brandautopsy.typepad.com

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