Best Marketing Books of 2003 by John Moore

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Best Marketing Advice Book

1. Lessons From A Chief Marketing Officer by Brad Kirk
   
   
   (management / leadership, business books)
   
   "Don't tell anyone else. Keep this book a secret. Why? Because it is so full of great advice and great sound-bites that it will make you a smarter marketer. You'd be stupid to share this book"
   
   

Best Book Title

1. Your Marketing Sucks by Mark Stevens
   
   
   (business books)
   
   "This book doesn't suck. Its quite good."
   
   

Best Business Strategy Book

1. Double-digit Growth: How Great Companies Achieve It-no Matter What by Michael Treacy
   
   
   (leadership, management / leadership, business books, management)
   
   "Not as ground-breaking as The Discipline of Market Leaders was, but it is still a very thought-provoking book"
   
   


2. Purple Cow: Transform Your Business By Being Remarkable
   
   
   (business books)
   
   "Seth gets a lot of digital ink so if you don't know who he is then you must be new to Fast Company. A GREAT BOOK!!!!!!!"
   
   

Surprise Book of the Year

1. The Brand Gap by Marty Neumeier
   
   
   (management / leadership, business books)
   
   "A designer who understands marketing and can help you cross the bridge from logic (marketing) to magic (design)."
   
   


2. Creating Customer Evangelists: How Loyal Customers Become A Volunteer Sales Force by Jackie Huba
   
   
   (business books)
   
   "I would loan you my copy but you would be frustrated by all the dog-eared pages and by my notes that litter nearly every page."
   
   

Best Marketing Book to Generate Tactical Ideas

1. Meaningful Marketing by Sergio Zyman
   
   
   (business books)
   
   "Could a book generate too many ideas? This one might. Seriously, if you are a marketer in search of tactical ideas - read this book."
   
   


2. How To Become A Marketing Superstar: Unexpected Rules That Ring The Cash Register by Jeffrey J. Fox
   
   
   (business books, nonfiction)
   
   "This book is chock-full of sound marketing wisdom. And for those marketing contrarians out there, you will enjoy this book immensely."
   
   



Source:
http://blog.fastcompany.com

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