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Mark Greatrex's recommended book(s):
- Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
""Conversation is not as easy as it sounds. When companies head down a path of consumer dialogue and loosening of brand control, it helps to have a guide on your journey. This book is that guide.""
"Mark J. Greatrex, is Senior Vice President Marketing Communications & Insights. Mr. Greatex joined the Company in April 2006 and is also an active Member of The Coca-Cola Company’s Growth Council. Prior to joining the Company, Mr. Greatrex served as EVP Brand Marketing at America Online. In this role Mark developed AOL’s brand positioning on client advocacy as he led the development of numerous internet safety and protection products with support from several highly successful advertising campaigns. In addition Mr. Greatrex was responsible for creating demand for AOL’s access services (broadband and dial up) across a portfolio of brands (AOL, Netscape, Wal-Mart Connect etc.) and fulfilling that demand with excellent consumer products and experiences.
Prior to AOL, Mr. Greatrex held general management and marketing roles in increasing responsibility at Unilever, Mark worked for several years on the global category team focusing on tea, managing both ready-to-drink and leaf tea products. Mark’s professional experiences also include being a company officer and part-owner at Eagle Family Foods Inc.
Mark has a bachelor’s degree in economics from the London School of Economics and a master’s degree in business administration, focusing on marketing, from New York University, Leonard Stern Business School"
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