- The Anatomy of Buzz: How to Create Word of Mouth Marketing
"Buzz comes from testimonials and good experiences…it doesn’t get any better than that"
Marleen McDaniel Who?
Marleen’s career spans over 30 years in high technology. A serial entrepreneur, she has been a part of many startup companies. Some of them are 3Com, Sun Microsystems, Crescendo (now Cisco), and Women.com (now part of NBC). Over the course of this career, Marleen was able to rise sequentially into positions of greater authority until she became CEO and Chairman of Women.com, growing the company to more than $50 million in revenue and raising $175 million in capital in 5 private equity rounds. She took the company public in 2000 and then successfully sold it in 2001. Marleen holds a Bachelor of Science in Psychology from the University of California at Berkeley.
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