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ISBN:1400081696
Your Marketing Sucks by Mark Stevens
FamousPick:
Seth Godin, Marketing expert "Your marketing may suck, but this book doesn’t. Every single page has a story, an example, or a concept you’ll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed" |
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Best Marketing Books Of 2003 By John Moore (best Book Title) "This book doesn't suck. Its quite good." |
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Publisher Weekly "...this gem of a book is brimming with anecdotal evidence of advertising strategies gone awry..." |
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Tom Peters "I love Mark Stevens' Your Marketing Sucks. (I admit it, I start by loving the title.) Clear language. Strong point of view. Actionable as the dickens. And ... extreme. (My favorite word.) "Extreme Marketing" is the author's mantra." |
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Source:
http://blog.fastcompany.com
http://www.tompeters.com
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