Your Marketing Sucks by Mark Stevens
Seth Godin, Marketing expert
"Your marketing may suck, but this book doesn’t. Every single page has a story, an example, or a concept you’ll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed"
Best Marketing Books Of 2003 By John Moore (best Book Title)
"This book doesn't suck. Its quite good."
"...this gem of a book is brimming with anecdotal evidence of advertising strategies gone awry..."
"I love Mark Stevens' Your Marketing Sucks. (I admit it, I start by loving the title.) Clear language. Strong point of view. Actionable as the dickens. And ... extreme. (My favorite word.) "Extreme Marketing" is the author's mantra."