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  1. Spectacle

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    "For anyone interested in designing experiences around products and services, see Spectacle. Architect David Rockwell and designer Bruce Mau take the reader on a romp through the world's most dazzling spectacles, from a Hindu festival that draws 25 million people to one spot along the Ganges River in India to the Macy's Thanksgiving Day Parade in Manhattan to the Air Guitar World Championships in Oulu, Finland. These events are all big, bold, and brief, and underline the importance of connecting with others face to face. Through pictures, interviews, and essays, Spectacle provides several recipes for creating memorable experiences."

  2. Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage

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    "As co-founders of Fallon Worldwide, a subsidiary of monstrous media and advertising conglomerate Publicis Group, Pat Fallon and Fred Senn have compiled case studies to help executives (advertising and otherwise) prime creative thinking within companies. Their book elaborates on their firm's guiding principles, such as "seeing risk as a friend" or "the necessity of having fun." They believe their experiences in cultivating creativity can be applied across a variety of business situations, from new-product development to branding or rebranding, and even sweeping organizational change."

  3. Mavericks at Work: Why the Most Original Minds in Business Win

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    "Readers won't find any grand theory of innovation here. What they will find are wide-ranging case studies of managers and companies willing to think—and do—different. In a business world plagued by risk aversion, conformity, and copycat benchmarking, Mavericks is a breath of fresh air—and maybe even an inspiration."

  4. Wikinomics: How Mass Collaboration Changes Everything

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    "In Wikinomics, Anthony D. Williams and Don Tapscott, author and chief executive of research and consulting firm New Paradigm, examine how businesses are harnessing new “weapons of mass collaboration”—technologies like wikis and personal broadcasting—to draw input from employees and massive online communities to co-innovate. The authors draw together the new hotshots in this emerging space—MySpace, Second Life, and YouTube—as well as mature icons such as IBM, BMW, and Best Buy, and international examples that show how, for instance, peer production has made China the world's leader in motorcycle production."

  5. Open Business Models: How to Thrive in the New Innovation Landscape

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    "In his critical 2003 text Open Innovation: The New Imperative for Creating and Profiting from Technology, U.C. Berkeley's Haas School of Business professor Henry Chesbrough argued that business leaders must adopt an “open” model of innovation. In Open Business Models, Chesbrough goes a step further, addressing how one makes money in this new terrain. The book outlines a diagnostic instrument for assessing your company's current business model, and uses several examples such as Procter & Gamble and IBM. Chesbrough also introduces “innovation intermediaries” who facilitate companies' access to external technologies."

  6. Beautiful Evidence

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    "The Galileo of graphics has done it again. It's not often an iconoclast comes along, trashes the old ways, and replaces them with an irresistible new interpretation. That's why Edward Tufte has acquired such a cult following. By teasing out the sublime from the seemingly mundane world of charts, graphs, and tables, Tufte has proven to a generation of graphic designers that great thinking begets great presentation. In Beautiful Evidence, his fourth work on what he calls “information design,” Tufte digs more deeply into art and science to reveal very old connections between truth and beauty—all the way from Galileo to Google."

  7. ZAG

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    "In The Brand Gap, published in 2003, Marty Neumeier addressed the wide gulf between business strategy and customer experience. Customers don't care about strategy, he argued, they care only about what your product, service, or company means in the context of their lives. Which boiled down to: "your brand isn't what you say it is—it's what they say it is." That book proposed a complete system of brand-building based on the interaction of five disciplines: differentiation, collaboration, innovation, validation, and cultivation. His new book, Zag, takes a similar approach. It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan."

  8. Payback: Reaping the Rewards of Innovation

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    "The Boston Consulting Group senior partners outline an approach to managing innovation based on the concept of a cash curve, which tracks investment against time. It offers practical advice and fleshes out three different business models for innovation: integrator, orchestrator, and licenser. Andrew and Sirken then suggest managerial decisions and activities for significant returns on innovation."

  9. Worldchanging: A User's Guide to the 21st Century

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    "A book version of the worldchanging.com web site, Worldchanging is part encyclopedia of socially conscious companies and movements, part picture book (including gorgeous photographs by photographers such as Edward Burtynsky), and part lesson on how to become a greener consumer or business. No matter who you are, Worldchanging gives you the tools to do more with less."

  10. Designing Interactions

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    "Part history lesson, part computer science thesis, part design education, part personal design philosophy, Designing Interactions is a fascinating look at the evolution of design and business from the beginnings of the first tech boom in Silicon Valley that flourished in the 1970s. It features 40 interviews with key figures including Doug Engelbart, inventor of the first mouse, Larry Page and Sergey Brin of Google, and legendary MIT Media Lab professor, John Maeda. Author Bill Moggridge offers a privileged insight and some very personal reminiscences."

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