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Here is 800-CEO-READ's Top 25 of 2004. This list is based on sales. What we do is tabulate sales every month and at the end of the year we look at what books showed up on our lists the most. The more times a book made the monthly list, the more credit it gets. The bulks sales that 800-CEO-READ does can really skew the results if we just look at total sales. We think books with staying power deserve more credit.
- Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them by Neil Fiske
(economics, business books) - Guts! Companies That Blow The Doors Off Business As Usual by Kevin Freiberg
(leadership, management / leadership, business books, management) - Leadership Presence by Belle Linda Halpern
(leadership, management / leadership, business books, motivational, literature and fiction) - Leadership From The Inside Out by Wes Granberg-Michaelson
(leadership, management / leadership, business books, management, religion and spirituality) - Becoming A Category Of One: How Extraordinary Companies Transcend Commodity And Defy Comparison by Joe Calloway
(business books, management, management / leadership) - The Six Fundamentals Of Success by Stuart Levine
(management / leadership, business books, management, communications) - Love Is The Killer App, How To Win Business And Influence Friends by Tim Sanders
(business books, motivational, management / leadership) - Good To Great: Why Some Companies Make The Leap And Others Don't by Jim Collins
(leadership, management / leadership, business books, management) - Profitable Growth Is Everyone's Business by Ram Charan
(leadership, management / leadership, business books) - The Feiner Points Of Leadership: The 50 Basic Laws That Will Make People Want To Perform Better For You by Michael Feiner
(business books, management / leadership, leadership) - Life 2.0 by Rich Karlgaard
(motivational, business books, management / leadership, success, self-help, health) - Giants Of Enterprise: Seven Business Innovators And The Empires They Built by Richard S. Tedlow
(economics, business books, leadership, management / leadership, management) - The Attitude Of Leadership by Keith Harrell
(leadership, management / leadership, business books, management, motivational, success, self-help, health) - The Cycle Of Leadership: How Great Leaders Teach Their Companies To Win by Noel M. Tichy
(leadership, management / leadership, business books, management)
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