Steven D. Levitt, author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

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Co-Author of the Phenomenal Bestselling Business Book FREAKONOMICS, and Winner of the highly esteemed John Bates Clark Medal, as the most influential economist in America under the age of 40, Steven D. Levitt not only discusses the financial crisis in simple terms that anyone can understand, he also works with businesses to apply his FREAKONOMICS approach (combining data, economic theory, and unorthodox thinking) to the business world.

1. A Whack On The Side Of The Head By Roger Von Oech
   
   
   (health, self-help)
   
   "My favourite business book is A Whack on the Side of the Head by Roger Von Oech. It certainly is not a traditional business book. It is a book about how to generate ideas.
   
   My view is that business people spend too little time trying to generate ideas and too much time making reports.
   
   I always go back to this book when I am stuck in a rut."
   
   


Source:
http://www.ft.com

Why should you listen to him?

Steven David "Steve" Levitt (born May 29, 1967) is an American economist known for his work in the field of crime, in particular on the link between legalized abortion and crime rates. Winner of the 2003 John Bates Clark Medal, he is currently the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago, director of the Becker Center on Chicago Price Theory at the University of Chicago Booth School of Business, and co-editor of the Journal of Political Economy published by the University of Chicago Press. He co-authored the best-selling book Freakonomics (2005). Levitt was chosen as one of Time Magazine's "100 People Who Shape Our World" in 2006.

1. Freakonomics by Stephen J. Dubner
   
   
   (economics, business books, nonfiction, science)
   
   

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