Best Marketing Books of 2003 by John Moore

Share This Article Get Updates by Email Tell a friend

Best Marketing Advice Book

1. Lessons From A Chief Marketing Officer by Brad Kirk
   
   
   (management / leadership, business books)
   
   "Don't tell anyone else. Keep this book a secret. Why? Because it is so full of great advice and great sound-bites that it will make you a smarter marketer. You'd be stupid to share this book"
   
   

Best Book Title

1. Your Marketing Sucks by Mark Stevens
   
   
   (business books)
   
   "This book doesn't suck. Its quite good."
   
   

Best Business Strategy Book

1. Double-digit Growth: How Great Companies Achieve It-no Matter What by Michael Treacy
   
   
   (leadership, management / leadership, business books, management)
   
   "Not as ground-breaking as The Discipline of Market Leaders was, but it is still a very thought-provoking book"
   
   


2. Purple Cow: Transform Your Business By Being Remarkable
   
   
   (business books)
   
   "Seth gets a lot of digital ink so if you don't know who he is then you must be new to Fast Company. A GREAT BOOK!!!!!!!"
   
   

Surprise Book of the Year

1. The Brand Gap by Marty Neumeier
   
   
   (management / leadership, business books)
   
   "A designer who understands marketing and can help you cross the bridge from logic (marketing) to magic (design)."
   
   


2. Creating Customer Evangelists: How Loyal Customers Become A Volunteer Sales Force by Jackie Huba
   
   
   (business books)
   
   "I would loan you my copy but you would be frustrated by all the dog-eared pages and by my notes that litter nearly every page."
   
   

Best Marketing Book to Generate Tactical Ideas

1. Meaningful Marketing by Sergio Zyman
   
   
   (business books)
   
   "Could a book generate too many ideas? This one might. Seriously, if you are a marketer in search of tactical ideas - read this book."
   
   


2. How To Become A Marketing Superstar: Unexpected Rules That Ring The Cash Register by Jeffrey J. Fox
   
   
   (business books, nonfiction)
   
   "This book is chock-full of sound marketing wisdom. And for those marketing contrarians out there, you will enjoy this book immensely."
   
   



Source:
http://blog.fastcompany.com

.

Your Marketing Sucks by Mark Stevens

Share This Article Get Updates by Email Tell a friend

ISBN:1400081696

Your Marketing Sucks by Mark Stevens



FamousPick:

		Seth Godin, Marketing expert "Your marketing may suck, but this book doesn’t. Every single page has a story, an example, or a concept you’ll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed"

		800ceoread "..."

		Best Marketing Books Of 2003 By John Moore (best Book Title) "This book doesn't suck. Its quite good."

		Publisher Weekly "...this gem of a book is brimming with anecdotal evidence of advertising strategies gone awry..."

		Tom Peters "I love Mark Stevens' Your Marketing Sucks. (I admit it, I start by loving the title.) Clear language. Strong point of view. Actionable as the dickens. And ... extreme. (My favorite word.) "Extreme Marketing" is the author's mantra."

Source:
http://blog.fastcompany.com
http://www.tompeters.com

.